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OPTALIA branding

Optalia is a new company that acts as  a performance manager for ethnic minorities in the workplace. Optalia aims develop opportunities for those of ethnic origin who find it hard to achieve employment.  My Client wanted a logo that reflected connection with an element of science that would target employers as well as employees of ethnic minorities. The end product emphasised relatable science imagery, and a network illustration that would be easy on the eye and easy to remember.

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