EKON Energy branding

My client wanted a logo that would portray natural energy with a contemporary and clean feel. My design process lead me to the realm of plants and trees, this impressed my client as this was exactly what they were looking for. Relatable colours to natural elements are green and brown to name the obvious. Green stood out to me more for the use of creating is icon, as it gave off more energy than the natural brown. Several illustrations were given, but the forest tree was my client's favourite.