SFrancis Author branding

My Client is an author of children reading books. My task was to create a logo that will be delicate and colourful, appropriate for children but also simple on the eye. I wanted to capture an essence of youth in the style of the design, so I aimed to create a logo type that was not drawn with perfect shapes to address a natural feel to it. My client was met with a design that was close to their heart.

Sfrancis-01.jpg