UK Plus Size Fashion Week (UKPSFW) is more than an event, it is a way of thinking, feeling, acting and believing. A campaign to change perception, mindset and actions of both consumers and brands. UKPSFW creates a customer experience that will take visitors on a journey of discovery, inspiration, confidence and fun in finding clothing, accessories, products, treatments, likeminded people, experts and performances. I was honoured with the task of rebranding a logo for this huge fashion company. They wanted a logotype that would stand out and be remembered. After extensive research on the company and their competitors I was able to produce a logo that ticked all of their boxes.